organization with a rapidly growing national
membership base and regional divisions sought
to establish its first formal newsletter to
provide information and entertainment to its
members in multiple languages.
desktop publishing and corporate communications
experts worked with the Client's marketing
team to brainstorm regarding the format,
layout and content of the newsletter.
professional copywriters and translators
assisted the client in not only translating
existing articles into multiple languages,
but assisted in the development of new
content that conformed to the theme
and subject matter of the newsletter.
newsletter was successfully launched
on time and distributed nationally to
a highly receptive audience.
on the highly positive outcome of the
first newsletter, the organization's
directors decided to continue publishing
the newsletter on a monthly basis.