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Case Study:
Marketing » Advertising

Manufacturer of automatic teller machines and cash dispensers
X


Objective:

Create a marketing message with a global appeal for the Client's online advertising campaign.


Solution:


Employ experienced, bilingual/bicultural copywriters who work closely with the Client’s management and marketing team to come up with creative slogans that best reflect the company and its products.

Localize the Client’s current brochures, pamphlets, and other sales and marketing materials for a globally consistent marketing message.


Results:


Produced a brand new company brochure that had a global appeal and clearly portrayed the company’s market positioning.  
Created new slogans for the company’s Internet advertising campaign on the international industry website.


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