is a manufacturer of environmentally-friendly,
all natural pet products. After its success
in its domestic market, the Client began to
expand into several foreign markets. The Client
needed to globalize its brand and ensure that
its brand provides a positive image for its
linguists with expertise in marketing
work together to find an appropriate,
available English-language brand for
Client's products that will be effective
in each target market.
professionals come up with a single,
standard phonetic writing of the Client's
new brand in the target language to
ensure that the brand written in local
language does not have inappropriate
or undesirable effects
has a new global brand that it can build
on as it continues to expand internationally.
and writing of its brand was standardized
for each country the Client entered,
for consistency and effectiveness.