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Case Study:
Marketing » Brand Globalization

Manufacturer of pet products
X


Objective:

Client is a manufacturer of environmentally-friendly, all natural pet products. After its success in its domestic market, the Client began to expand into several foreign markets. The Client needed to globalize its brand and ensure that its brand provides a positive image for its products.


Solution:


Intersphere's linguists with expertise in marketing work together to find an appropriate, available English-language brand for Client's products that will be effective in each target market.

Localization professionals come up with a single, standard phonetic writing of the Client's new brand in the target language to ensure that the brand written in local language does not have inappropriate or undesirable effects


Results:


Client has a new global brand that it can build on as it continues to expand internationally.
Pronunciation and writing of its brand was standardized for each country the Client entered, for consistency and effectiveness.


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