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Case Study:
Marketing » Packaging

Manufacturer of processed foods
X


Objective:

Client is a large manufacturer of processed foods in Asia. Some of its most popular food products were being shipped to 5 different countries. Client wanted to create a new market specific packaging for their products.


Solution:


Intersphere's team localization professionals with expertise in marketing materials provide market appropriate translation of package labels and other content printed on the product package.

Intersphere's consulting professionals provide consultation on consumer preferences and local norms of product design, including use of color, shapes, and placement of certain information on the package.


Results:


Intersphere's localization professionals, consultants and the Client's marketing team worked together to create 5 new package designs. 
New packaging was well received by consumers in each country and led to an overall improvement of consumer's perception of the products and the Client.


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